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Marketing Database Development |
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A large and well-established Client asked PRISM to reformat, de-dup and merge 8 legacy databases and create a Master Marketing Database with over 130,000 prospect records. This Marketing Database is used by the Client’s Corporate Marketing as well as the Inside & Outside Sales Groups to launch direct marketing campaigns executed by PRISM. It is also used to run market research queries, analysis and reports in support of new customer acquisition initiatives. The system is web-enabled, with the look and feel of the Client’s Intranet, available real-time and anytime, and is hosted and managed by PRISM (user and access rights, growth, enhancements and maintenance). |
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To Request a Demo |
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Trade Shows Lead Management System |
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The Client, a leading Fortune 500 Healthcare and Medical Systems manufacturer, engaged PRISM to design a Web-enabled, Automated Lead Management System Solution for their 30+ Trade Shows and 15,000+ leads per annum. The Database Solution supports over 100 product categories, supports more than 400 Marketing, Sales and Management users, and was designed to accommodate the Client’s dynamic business rules and parameters (user responsibilities – by product, territory, account classification, etc.: Trade Show product focus; Lead Distribution and Re-assignment Rules; Follow-up Escalation Procedures; Tracking, Next Steps and Closure Actions; etc.). The system is web-enabled, with the look and feel of the Client’s Intranet, available real-time and anytime, has extensive reporting and analysis tools, and is hosted and managed by PRISM (user and access rights, growth, Client business rule changes, enhancements and maintenance). |
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To Request a Demo |
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Marketing Opportunity Management System |
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A leading global Wireless Systems manufacturer requested PRISM design a Web-enabled, Automated Lead Management System Solution to handle inquiries/leads/requests from all their media lead sources – Web Requests, Trade Shows, Print Advertising, Direct Mail, etc. In addition, there is a Literature Ordering & Inventory Control module to allow the field sales offices to order a variety of product and company publications. The Database Solution supports over 30 product categories, supports more than 700 Marketing, Sales, Management and Channel Partner users. The system and was designed to accommodate the Client’s global business opportunities and relationships, with a key emphasis on reporting, tracking, managing and re-assigning follow-up activities as necessary. This Marketing Opportunity Management System has a significant automation component and is web-enabled, with the look and feel of the Client’s Intranet, available real-time and anytime, with extensive reporting and analysis tools, and is hosted and managed by PRISM (user and access rights, growth, Client business rule changes, enhancements and maintenance). |
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To Request a Demo |
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Market Management System |
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A leading Healthcare and Medical Systems manufacturer asked PRISM to design a Web-based, Market Management System Solution (tool) to facilitate their Marketing, Sales, Management and Channel Partner (Care Providers, Resellers, etc.) communications and information management challenges. This “tool” is a scaled-down and customized CRM/PRM (Customer Relationship Management/Partner Relationship Management) designed specifically to support the needs of a large, constantly evolving marketing program. Components include: managing lists (Partners, Physicians, Labs, etc.) identifying/adding/deleting/re-assigning Channel Partners, setting goals/targets for the Direct and Channel Partner sales teams, identifying/re-assigning territory responsibilities, mapping territory coverage & responsibilities, managing activities/co-op advertising, and tracking final sale closure for ROI analysis. The Database Solution supports more than 500 Marketing, Sales, Management and Channel Partner users. The system and was designed to accommodate the Client’s dynamic business relationships and changes, with a key emphasis on reporting, tracking, managing and re-assigning follow-up activities as necessary. This Market Management System is web-enabled, with the look and feel of the Client’s Intranet, available real-time and anytime, with extensive reporting and analysis tools, and is hosted and managed by PRISM (user and access rights, growth, Client business rule changes, enhancements and maintenance). |
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To Request a Demo |
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